The event 'organisers' had contrived to put the wrong opening time on their invitations, leaving a string of rained-upon guests outside the venue waiting for the keenly awaited soiree to commence.
But with the prospect of a club containing glamour models rubbing shoulders with newsreaders, few were dissuaded and soon after opening, the place was brimming.
It would appear that expensive bars, vast VIP areas, and surly bouncers are par for the course as far as pseudo-porn media events are concerned.
Naked News purports to be a 'serious' news programme, launched in the UK on Get Lucky TV on the back of its success in the US and Russia. But can titilation naturally combine with the business of news?
Some news junkies might not be convinced - for how does a woman undressing on camera deliver a script on war or death?
A Naked News spokesman assures us of its appeal to the British couch potato: 'When we launched it in the UK last week, the website's server crashed although we had increased its capacity.'
Think less Kate Adie, more Katie Price (aka Jordan).