Bradley voted IPR 2006 president

The Institute of Public Relations has elected Tony Bradley as president for 2006. He has vowed to make education and improved standards the cornerstone of his tenure.

Bradley, who is a partner at Newcastle-based firm Bradley O’Mahoney Public Relations, said he would ‘fight to raise standards and perceptions of the industry’, adding that he was also keen to raise the profile of the IPR’s regional members, two thirds of whom are based outside of London.

‘Regional PR is seen as the Cinderella of the industry, but some of the best PR is being done in the regions,’ Bradley said.

He added that he would seek ways to improve PR education, expanding on his work as chair of Sunderland University’s programme approval panel, where he has helped to set up a PR course.

But Bradley, who was elected unopposed, said much of his role as president would be a continuation of work done by Chris Genasi – who takes the presidency next year – and current president Anne Gregory.

‘We have seen the public’s perception move away from the idea that we are a smoke-and-mirrors industry,’ Bradley said. He will serve throughout 2005 as vice-president to Genasi.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.