Jeweller MW nets Smithfield for PR

VC-backed jeweller MW Group has launched a financial communications push ahead of a possible flotation or sale of the company in the next two years.

The company has appointed Smithfield to handle its financial comms with director Reg Hoare leading the account. Hoare has handled PR for MW, which owns Mappin & Webb and Watches of Switzerland, on a project basis since working for the company while at Weber Shandwick Square Mile.

The group also runs the Rolex and Jaeger-LeCoultre boutiques on Bond Street in London as well as a pawnbroker business.

MW Group was formed in 1998 following a management buyout from Asprey Group. The deal was backed by VC company European Acquisition Capital.

Mappin & Webb was originally founded in Sheffield in 1774 by Jonathan Mappin and specialises in jewellery, men’s and women’s accessories and watches. The company was granted Queen Victoria’s Royal Warrant for silversmiths in 1897.

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