Gainsborough has been appointed following a two-way pitch against the five-year incumbent and will act as the firm’s financial PR adviser in the UK, as well as across mainland Europe, where Uniq makes 60 per cent of its sales.
Agency director Julian Walker heads the account, reporting to Uniq financial director Martin Beer and CEO Bill Ronald.
The move comes after a slump in sales revenue at Uniq, which supplies foods such as pre-packed sandwiches and desserts to outlets including Marks & Spencer, and was formerly known as dairy firm Unigate.
At its AGM last month, the firm announced that continuing sales revenues were three per cent down on last year. In the UK, sales revenue in the first quarter was down eight per cent. This excludes the impact of the acquisition of the Minsterley Desserts factory earlier this year.
Beer said the slump was caused by a loss of contracts in 2003, including the account to supply sandwiches to Costa Coffee.