Awareness campaign close-up: Pregnancy push on well-being

Organisation Tommy’s Campaign National Pregnancy Week PR team In-house Budget £12,000 Date 6-12 September

Baby charity Tommy’s hopes celebrity link-ups with pop singer Sophie Ellis Bextor and results of a major survey on pregnancy health will provide sufficient hooks to take the forthcoming National Pregnancy Week into the news headlines.

National Pregnancy Week, which is promoted by the two-strong in-house PR team at Tommy’s and which is in its ninth year, is to highlight the importance of pregnancy health to mums-to-be.

In addition to Ellis Bextor, who had pre-eclampsia during pregnancy, other celebrity backing comes from Elaine Lordan (Lynne Slater), the former EastEnders actress who is seven-months pregnant, and T’Pau singer Carol Decker, a long-standing Tommy’s supporter who has also had a miscarriage.

Tommy’s has commissioned a survey by NOP, asking 1,000 mothers of toddlers how much they know about pregnancy health.

Hospitals, health centres and branches of Boots, which is supporting National Pregnancy Week, will also take place, featuring activities such as baby-massage workshops. The events will be run by people such as midwives and Boots baby experts.

In previous years, Tommy’s has commissioned smaller surveys and used celebrities such as Big Brother contestant Jade Goody, who was pregnant during last year’s campaign.

For more information contact Tommy’s senior PR manager Ash Anand on 020 7398 3440.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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