Opinion: My Best Hire - Erika Hendrick

Lindley Baptiste, Kudos LBA PR and marketing founder/MD on Erika Hendrick.

'We hired Erika as an account junior in 1995. She was highly recommended by Cosmopolitan magazine, where she had been helping out after travelling, post-graduation.

'The first things that struck me were her enthusiasm, energy and a wonderful outgoing personality. From the start she displayed a cool head, which gave confidence to those around her.

'The press liked her because she is to the point and clients love that.

Such attributes are crucial in any agency and served us well. In her time here - she left in 1999 to join Shine Communications - we trusted her with some of our major fashion accounts.

'It was clear she would go far in the PR business, as is proved by her current status at Shine.'

Erika is now a board director at Shine Communications.

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