In a joint initiative with the Co-op Bank, WWF UK has appointed Henry’s House to develop a celebrity PR strategy as part of its ‘bio-monitoring’ lobbying campaign against the use of more than 70 harmful man-made chemicals.
Henry’s House will enlist the support of ten personalities to undertake the tests in the next five months and will use the results to compare the levels of chemicals found in people from different backgrounds.
Henry’s House director of talent Jo Milloy said it would approach personalities from its own client list – which includes the Beckhams and Annie Lennox – as well as others.
She added that high-profile couples interested in green issues, such as Chris Martin and Gwyneth Paltrow, would be perfect ambassadors for the campaign.
Harmful chemicals are used widely in pesticides, flame retardant and electrical insulators. Many of them are banned in the UK but not in other EU states.