Cinnamon plans first agency hire

Cinnamon, a London ‘high-fashion clubwear’ company, is planning to draft in its first PR agency.

The family run business, which has an annual turnover of around £1.3m, wants to boost its profile among independent retailers and wholesalers, in addition to the 16 to 30-year-olds who buy its clothes.

A Cinnamon spokesman said the firm wanted its clothes ‘known on the street’ and to be seen in ‘as many magazines as we can’.

He indicated a pitch process could be possible and that he hoped an agency would be appointed before the end of next month.

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