Tenneco in Euro recovery PR blitz

Tenneco Automotive is launching a European PR blitz to convince analysts and the business press of the company’s five-year financial recovery.

The company, which was spun off from Tenneco Inc in 1999, has drafted in Macan Rice to handle the comms drive in the UK and Europe.

The campaign is designed to expand on existing comms efforts in New York and will run alongside a media relations campaign to promote Tenneco Automotive’s fuel cell technology and safety products that the company sells to European car makers and spare-parts suppliers.

Macan Rice associate director Harry Hunt is leading the account.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.