Brake brings safety awareness to young children

Road safety charity Brake is targeting pre-school children in a campaign to raise awareness about child pedestrian safety.

The charity is encouraging teachers and carers to hold a ‘Beep Beep! Day’ during August and the first week of September to introduce kids to traffic.

Nurseries and pre-schools are being targeted with lesson plans, which include holding a ‘sponsored toddle’ around the pavement or asking children to bring in ride-on toys to teach them the importance of ‘stop’.

Regional media are being targeted with details of local Beep Beep! Days to persuade more organisations to take part.

‘Fifty-two children under six are killed every year on Britain’s roads – one of the worst child pedestrian death rates in Europe,’ said Brake campaigns and communications officer Simon Collister.

‘We want to bring down these statistics by introducing children to key safety skills earlier so that they already have a grounding when they reach primary and secondary school,’ he added.

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