Ridsdill, who left Transaid in April to take up a temporary post within the unit, will feed stories about the charity’s overseas campaigns to its UK PR team.
He will liaise with 600 organisations affiliated to Christian Aid in more than 50 countries to discover potential stories for the charity’s PR team to promote.
The move comes as the charity gears up to launch a media relations offensive to draw attention to its ‘trade justice’ campaign through a series of political cartoons.
As part of the Trade Justice Movement, Christian Aid is calling for the Government and the international community to change global trade rules to ‘allow poor people to benefit from trade, rather than be harmed by it’.
It plans to promote an exhibition of cartoons by artists such as The Guardian’s Steve Bell, David Austin and Martin Rowson in a bid to highlight its lobbying activities.
These include a mass rally for trade justice in Brighton on 26 September, the opening day of the Labour Party Conference.
The charity’s comms and information unit provides the media with human interest stories from its projects worldwide and helps to identify the best areas for celebrity endorsement.
Ridsdill joins in September and will take charge of a four-strong team, reporting to deputy international director Martin Kyndt.