Slough’s Jones joins Bracknell for marcoms role

Bracknell Forest Borough Council has snapped up Slough Borough Council head of news Louise Jones for the newly created position of head of communications and marketing.

Jones, who previously spent three years at Associated Newspapers, led a four-strong team in Slough.

She will lead a five-strong team at Bracknell and reports to chief executive Tim Wheadon. Her brief is to develop and implement the council’s first comms strategy, which was drawn up following a review carried out by consultant Jim Chrystie.

She will also oversee the council’s quarterly resident newspaper Town and Country.

The council, which scored a ‘good’ rating in its last Comprehensive Performance Assessment (CPA), is hoping to boost its rating to ‘excellent’.

The Audit Commission is expected to conduct another inspection in October.

Jones will take charge of boosting internal communications, including the launch of a staff newspaper in September.

‘I will be working closely with the council’s chief executive and other directors to improve its internal comms as my top priority,’ she said. ‘In the long term, I will be working to develop the council’s brand as well as becoming more proactive with its media relations.’

Jones is also overseeing a new system of ‘cascading’ information through the organisation where line managers will give face-to-face briefings on around four selected areas down the line to council officers.

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