The company has selected Hogarth Partnership to handle the account, which is believed to be worth up to £5,000 a month. Hogarth takes over next month following a four-way shootout with Grandfield, Fishburn Hedges and Finsbury.
Hogarth managing partner Chris Matthews and partner Nick Denton are leading the account, reporting to Hermes deputy chief executive Charles Metcalfe.
Denton worked with Hermes in 1998, handling PR around the launch of the company’s institutional Focus Fund.
Metcalfe said Hogarth had been appointed for its ‘director-led approach’.
Denton said Hogarth would handle PR around investor policy and Hermes’s involvement in private equity, long-term property investments and hedge funds.