Prudential, which this week abandoned the sale of online banking group Egg, and which handles its own City PR, also reported a nine per cent hike in profits at its US subsidiary Jackson National Life.
While Grupo Santander’s planned takeover of Abbey saw both banks claim third and second positions respectively, HBOS’s 21 per cent increase in profits rocketed it into fifth slot.
Asda was the only non-financial firm in the top five of this week’s chart, after reports that the supermarket had increased clothing and footwear sales by 8.9 per cent.
The Commons Defence Committee’s damning report on the Ministry of Defence’s failure to adequately equip the Armed Forces kept the MoD at the bottom of the table.
It was closely followed by Shell, which was fined £83m by UK and US regulators for market abuse concerning the misreporting of its oil and gas reserves.
Reputation Monitor is compiled by Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.