Capital Radio CSR job out to tender

Capital Radio is set to hire a PR agency to promote its annual ‘Help a London Child’ fundraising initiative.

Three agencies are in the running for the account, with a decision expected by the end of the month.

Help a London Child will mark its 30th anniversary next March.

Capital Radio wants to boost awareness about what happens to the money it raises in a bid to ensure Londoners are aware of its contributions to communities across the city.

The successful agency will promote the station as an authority on the issues that affect kids and use case studies to bolster Capital’s profile in respect of corporate social responsibility issues.

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