Lastminute.com drops Gavin Anderson

Lastminute.com has dropped Gavin Anderson after just seven months, switching its financial PR account to The Maitland Consultancy - and parted company with marketing director Vijay Solanki.

Maitland’s win comes in the wake of former GA CEO Neil Bennett’s move to the financial PR agency as managing partner. But Lastminute.com corporate comms manager Lucy Dare claimed the switch was unrelated to Bennett’s move, saying the account would be led by Maitland consultant Brian Hudspith.

Bennett, who led the lastminute.com account at GA, is working out his period following his resignation in May.

Dare said the switch to Maitland was because the company had ‘come on another level’ since appointing GA at the beginning of the year through recent acquisitions including Online Travel Company in March, First Option in January and Med Hotels in December.

GA replaced Hudson Sandler as Lastminute’s financial PR adviser in January.

In a separate move, Lastminute marketing director Vijay Solanki has become a casualty of a shake up in the company’s marketing following January’s appointment of UK MD Richard Bowden Doyle.

Solanki’s merchandising responsibilities have passed to Bowden Doyle. But Lastminute is to expected to appoint a new marketing director who will retain responsibility for all marketing and PR.

Solanki said he had decided to leave the company once the moves had been communicated to him.

‘I have chosen to leave because of the structural changes and will be taking some time out. I am getting married quite shortly,’ he said.

His exit this Friday comes only weeks after Biss Lancaster resigned the company’s PR account. Solanki called in Freud Communications to handle its summer holiday PR blitz.

Head of promotions and partnership Emma Seward is to assume Solanki’s duties on an interim basis until a successor is found.

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