London-based Ergo CEO Blanaid Colley will head the group’s UK corporate comms practice while chairman Jeremy Kane will head PA. Both report to Christopher Bunting, senior MD of GCG’s operations in the UK.
‘The acquisition significantly knits in the three pillars of expertise offered by GCG – financial, corporate communications and now, with Ergo, public affairs with a focus on Brussels and Westminster,’ said Bunting. ‘Ergo is compatible with GCG and that was extremely important. The acquisition rounds out our offering in the UK.’
Ergo has changed its name to GCG. Ergo staff will move into the same London offices as existing GCG operations by the end of the summer. Ergo has 17 professionals in its London office and clients include Mars, ABN AMRO, EBS, and the World Federation of Advertisers.
Colley said its creativity and focus in Europe with GCG’s breadth of experience and global footprint will offer ‘many opportunities’ to better serve the combined client base.