Pets at Home, which has 155 stores in the UK, hired Brahm to raise its profile using a series of campaigns promoting pet care and responsible pet ownership. These include publicising organic pet shampoos and seeking coverage for its products through stories about how owners should exercise their pets.
Brahm senior account director Rachel Griffiths will lead the account, reporting to Pets at Home marketing director Michelle Begley.
Brahm beat Tangerine PR and Zed PR. Tangerine, which has handled CSR and consumer PR for the firm on a project basis, will continue to handle its charity relationship with Dogs for the Disabled.