Ogilvy PR out as Brodeur wins Nortel EMEA pitch

Troubled telecoms equipment maker Nortel Networks has dropped Ogilvy PR from its EMEA trade and technical PR account in favour of Brodeur Worldwide after a nine-way pitch.

The account, understood to be worth up to £1m, involves managing Nortel’s relationship with trade and business press for all four divisions of its business.

Ogilvy PR, the incumbent for the past two years, repitched for the account.

The account will be co-ordinated from the UK by Brodeur vice-president for corporate comms Tracey Collins and business development director Geoff Beattie. They will report to Nortel Networks EMEA marketing comms manager David Silke.

Beattie said: ‘We want to reach potential Nortel customers, be it through the IT specialist or mainstream business press.’

Nortel operations manager for EMEA marketing services Ben Atherton said Brodeur’s wholly owned network in the UK, France, Germany, Italy and Benelux countries were instrumental in the agency’s selection.

He added Brodeur would be supplying project support in outlying markets.

Atherton said: ‘We are hoping to get our messages in front of our customers.’

Nortel is the largest supplier of telecoms equipment in North America. In April it fired CEO Frank Dunn, with CFO Douglas Beatty and controller Michael Gollogly placed on leave of absence.

In May, Canada’s chief securities regulator announced that Nortel’s top executives would be prohibited from trading its shares. Nortel director William Owens replaced Dunn as CEO in April.

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