Sony Ericsson sponsors gallery to plug phones

Sony Ericsson is to push the photo capabilities of its phones through sponsorship of the Proud Galleries photographic exhibitions over the summer and autumn.

Band & Brown Communications will promote Sony Ericsson’s participation with Proud, which includes an exhibition of pictures taken by celebrities. ‘Phone functionality will rapidly compare to entry-level digital cameras,’ said Sony Ericsson UK PR manager Richard Dorman.

This weekend sees Proud host Roger Sargent’s showcase of rock group The Libertines (left).

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