Special schools group in PR hire

The Specialist Schools Trust (SST) has appointed Marc Cranfield-Adams to its new head of comms post.

He joins after a one-year sabbatical – completing an MSc in corporate communications – and reports to SST chief executive Elizabeth Reid.

β€˜The aim is to increase the number of specialist schools from 1,900 to more than 2,000 by 2006. We need to create a positive image and add vitality to the network,’ he said.

Cranfield-Adams added that he would bolster comms by making permanent the publications post and appointing a senior PRO and a marketing manager.

Funded mainly by government, specialist schools must meet broader national curriculum requirements despite their specialist focus.

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