The winding roads of the North York moors and dales are considered a ‘honey pot’ attraction for bikers during the summer months.
Agency DTW has been appointed by North Yorkshire County Council (NYCC) to promote an initiative to cut down on last year’s 28 fatal road traffic accidents.
‘We will be working closely with the local media and the public to get across the plans by the council and the police to seriously target irresponsible bike owners,’ said DTW account manager Dawn Turnbull.
She reports to NYCC head of road safety Dave Lindsay during the five-month brief.
The campaign will be launched at the popular Croft Circuit Superbike Championship on 6 August, which will attract bikers from across Europe.