Awareness campaign close-up: Fpa prepares for sex health week

Organisation Family Planning Association (fpa) Campaign Sexual Health Week PR team In-house working with creative agency Feel Date 2-8 August Budget £10,000

The Family Planning Association (fpa) hopes the results of an NOP World survey on attitudes towards sexually transmitted infections among 18 to 30-year-olds will provide the news hook to take this year’s Sexual Health Week into the headlines.

The sexual health charity is running the seventh Sexual Health Week from 2-8 August and its two-strong PR team has targeted the national media, professional health and voluntary sector press to boost awareness.

PR activity is targeting men and women aged 18 to 30 as the highest number of diagnoses are made in this age range – although, the fpa says, infection rates are on the rise across all age groups.

A campaign pack, supported by Roche Diagnostics, featuring circular ‘spot’ posters, postcards and stickers has been sent to health centres, GP surgeries and genito-urinary medicine clinics across the UK. A leaflet on HIV will be published and included in the campaign pack.

Look Media will trail a ‘mobile spot’ around Soho at night, while ‘spot’ postcards will be included in ‘Don’t panic’ packs, to be handed out in bars and clubs.

Two 48-sheet posters will go up in Camden, while two will also go up in Islington.

Meanwhile, the fpa’s offices in Scotland, Wales and Northern Ireland have targeted the regional media.

For more details contact fpa comms manager Melissa Dear via 020 7837 5432.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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