Numico hires Ruder Finn for global PR drive

Numico’s clinical nutrition division has appointed Ruder Finn to promote its Nutricia, Milupa and SHS product ranges to medical professionals.

Numico is working with Ruder Finn UK’s healthcare division to boost awareness of products, which include those for enteral clinical

nutrition, disease-specific malnutrition and specialised dietetic nutrition.

The agency’s contract includes congress support and is international, with initial work focused on European countries, including the UK.

Ruder Finn deputy managing director Pat Pearson leads a team reporting to Liverpool-based Numico marketing communications leader Louise Kelly.

Dutch-based Numico is in the process of refocusing its business on two sectors – baby food and clinical nutrition – after what it concedes was an ill-judged bid to create the world’s largest vitamins business.

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