Diary: Nuts spells out its 'bloke' manifesto

Hands up who's confused about the positioning of Nuts? It's for men and it's about men. Pretty simple, really, isn't it?

However, with more content needed to support its email newsletter that 'goes out to 45,000-odd chaps', senior writer Pete Cashmore felt he'd better make sure the PR industry knows exactly what is required.

In a blanket email to PROs, Cashmore moved to once and for all quash rumours that the magazine is interested in 'mineral water, non-alcoholic beer, beauty products and online dating'.

He added: 'If something is "bloke", it goes in. If it's not "bloke", we can't feature it.'

That should give PROs a pretty good idea of where the mag is coming from.

We just hope he hasn't excluded too much. As Nuts admits on its website, 'nude skydiving cheerleaders just won't fill a whole mag' - so can we expect to see even more of ex-Baywatch babe Carmen Electra and English football?

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