Diary: PROs fail to reach heights of top 100

PROs who grabbed this week's eagerly awaited Media Guardian list of the top 100 influential people in the sector will have been sorely disappointed if they expected to find practitioners of their art throughout.

Downing Street director of comms David Hill, whose 'biggest advantage', according to Media Guardian, 'is that he isn't Alastair Campbell', didn't get a look in until number 45, while we were much amused by the probable afterthought mentality that shoved three senior spinners together.

Max Clifford, who the list compilers say is always 'involved in one tabloid splash or another', started the briefest of nods to the industry at 65, followed by Brunswick's Alan Parker - 'the best-connected spin doctor in the City' - at 66 and Michael Howard's press secretary Guy Black at 67.

PROs naturally achieved a better showing in the online top ten for marketing and PR - Hill took second place after WPP group chief executive Sir Martin Sorrell, with Clifford fourth and Black in fifth spot.

The Guardian's PR wunderkind Matthew Freud managed ninth place, while Henry's House founder Julian Henry came tenth.

Riveting stuff.

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