Argo Travel set for agency hire

Tour operator Argo Travel is on the hunt for a PR agency to advise on an expanded remit and long-haul holiday brand launch.

The account covers Argo Holidays, Jet Life and Asia World, following consolidation of the businesses.

Incumbent agency Beth Cooper PR is on a shortlist of agencies pitching for the account, along with Brighter PR, Image Wizard PR and Zfl PR.

The winning agency will report to Argo Travel sales and marketing director Theo Demetriou.

The brief includes the autumn launch of a long-haul brand and media relations.

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