Mates in search for Xplore model

Mates has launched a £1m summer marketing and media relations campaign encouraging the public to vote for their favourite model to represent its new Mates Xplore condom brand aimed at 16 to 21-year-olds.

The voting will take place in the UK while the winning model will be featured in Ibiza, with marketing also taking place in Magaluf.

Mates’s retained agency GCI will conduct media relations for the campaign, supporting the work of field marketing agency Real Adventure, and will handle all UK media work.

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