Potter’s rehires hsd for launch

Potter’s Herbal Medicines is set to crank up its PR, having reappointed hsd communications to promote an upcoming brand range launch.

Potter’s ceased to work with four-year incumbent agency hsd following its acquisition one year ago by Swiss firm Galenica. Last week it reappointed the agency for a PR drive for a new women’s health range called Femme Herb.

Femme Herb will be the umbrella brand for a six-product range of renamed products, including Antitis, which is to become Crystaid.

Late last year, Lancashire-based Potter’s advertised on TV for the

first time with a £500,000 campaign in the run-up to Christmas.

It is understood the Femme Herb range will be promoted solely by PR.

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