Potter’s ceased to work with four-year incumbent agency hsd following its acquisition one year ago by Swiss firm Galenica. Last week it reappointed the agency for a PR drive for a new women’s health range called Femme Herb.
Femme Herb will be the umbrella brand for a six-product range of renamed products, including Antitis, which is to become Crystaid.
Late last year, Lancashire-based Potter’s advertised on TV for the
first time with a £500,000 campaign in the run-up to Christmas.
It is understood the Femme Herb range will be promoted solely by PR.