Awareness campaign close-up:Transplant Week readies launch

Campaign National Transplant Week – Take Time to Register PR team In-house with Harrison Sadler promoting the British Transplant Games Date 18-24 July

This Wednesday (14 July) saw a photocall to launch the forthcoming 14th National Transplant Week.

Labour MP Rosie Winterton and 17-year-old Kaylee Davison, a participant in the upcoming British Transplant Games, were due to launch the week at a press conference in Westminster.

Professor John Wallwork, chairman of Transplants in Mind (TIME), the Bristol-based umbrella organisation that organises the week – which includes National Donor Day on 24 July – was also due to attend.

The week itself will see the ‘Donor Bus’ travelling the country and parking in city centres, with staff handing out leaflets and encouraging people to sign up to the organ donor register.

National Transplant Week precedes the annual British Transplant Games.

More than 50 teams compete in the event, which will this year be held at the University of East Anglia from 29 July to 1 August.

The specialist event is

organised by the Transplant Sports Association of Great Britain.

One participant will be bone-marrow transplant recipient Lisa Shelfer, who

recently ran a leg of the Olympic Torch Relay.

NHS health authority UK Transplant is also backing the week.

For more details about Transplant Week, contact TIME on 0117 9314638 or Harrison Sadler on 020 8977 9132.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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