Focus Wickes in PR agency review

DIY retailer Focus Wickes is reviewing its PR account, threatening 18-month incumbent Communique.

The move comes a week after the shock resignations of Communique founder and CEO Paul Carroll and MD Nathalie Bagnall, which Focus Wickes has said is part of the reason for the review.

The UK’s number-two DIY retailer behind B&Q manages both trade (Wickes) and consumer (Focus) stores.

The new agency will manage consumer and corporate PR to promote the Focus Wickes Group. Communique has been invited to retender.

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