WS pulls out of PRCA as Barrow takes up D-G post

Weber Shandwick is to withdraw from membership of the PRCA, claiming it is poor value, in the week that the trade body named former T-Mobile comms chief Patrick Barrow as its new D-G.

WS UK & Ireland chief executive Colin Byrne said: ‘I have written to the PRCA telling it that after 24 years, WS is not going to renew its membership. We are its biggest financial contributor. Large chunks of my business – financial PR and public affairs – see the PRCA as largely irrelevant, yet they contribute to the high cost of our membership, around £13,000 for 2004/2005.’

Edelman’s senior UK management said it was ‘strongly considering’ following suit.

Barrow pledged to ‘raise the PRCA from something of a slumber’ and to consult members on its service provision.

Kaizo – led by current PRCA chairman Crispin Manners – was one of a number of firms hired by Barrow at T-Mobile. Manners was on the D-G selection panel.

Barrow takes up the post on 12 July following the departure of Flora Hamilton on 30 June.

Leader, p21

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