DTI appoints TVC to helpline brief

The DTI has appointed The Television Consultancy (TVC) to handle the TV coverage for the regional launches of Consumer Direct, a national helpline and online service providing advice and information on consumer problems.

The service will be launched regionally over the next two years. This summer sees Consumer Direct launches taking place in Scotland this month, Yorkshire and Humberside in August, and Wales and the South West in September.

TVC will produce and distribute different video news releases for each launch and work with the DTI’s press office to set up filming and interview opportunities with local broadcasters.

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