Unisys recently announced the expansion of its Indian operation with the launch of a new technology development centre in Bangalore.
Richard Badler, senior vice-president, corporate communications, said, 'Our brief is to promote is to promote the ramping up of our presence in India, both in the short-term and longer-term. Our initial challenge was the announcement of our plans, next is ongoing promotion, identity building and targeted PR designed to help meet our business and recruitment needs.'
Text 100 was appointed following a multi-agency pitch. Joshy Mathews, general manager of the agency's Bangalore office will head the account.
Over the next five years, Unisys expects the new centre to employ around 2,000 people, and to spend approximately US$180 million on employment and related expenses. The centre will provide software development, maintenance, business process outsourcing and technical help desk services.