Opinion: My Best Hire - Katherine Main

Alison Saunders, co-founder of 360deg Communications, on the poetic PR talent of Katherine Main.

'We hired Katherine in 1999 when we were looking to make our first senior hire. 360deg co-founding partner Katie Rowen and I met her for cocktails - she liked Cosmopolitans as much as we did, and we knew she'd be perfect.

'Katherine introduced systems that are still in place, such as central diaries, day files, status report files - everything and everyone was given a place.

'She could sell snow to Eskimos, but it wasn't long before she revealed her poetic leanings. Her hilariously wicked and insightful observations put into rhyming prose were the centrepiece of many events, which haven't been the same without them.'

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