The campaign, by recently appointed PR agency Brazil, will aim to raise the web-site’s profile in national, lifestyle and broadcast media through news, features and reviews ahead of the British Grand Prix, beginning on 10 July. It will specifically target men’s magazines FHM and Maxim.
Crash.net covers British Touring Cars and Formula 1 among other motorsports. Its main competitors are Autosport.com and ITV’s Formula 1 site ITV-F1.com.
Brazil founding partner Richard Leonard leads the account.