Televoice set for ‘education’ drive

Televoice, the first pay-as-you-go fixed-line telecoms operator, is embarking on a media drive to educate its target market of families, retirees, students and landlords.

It will emphasise the message that Televoice allows customers to better retain control of their bills.

Republic is to devise a regional campaign following nationwide research on attitudes to telecoms services, which will be completed within three months. A trade campaign will follow, targeting resellers through titles such as The Grocer, as well as a national and regional radio campaign.

Televoice awarded its media relations account to Republic, replacing incumbent Parkgreen, this month after a three-way pitch.

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