Mobilis renews Powell contract

Mobilis Healthcare has renewed its contract with healthcare agency Powell Communications for three of its leading brands after a competitive review. The Manchester-based firm will handle PR, sponsorship and promotion for the firm’s Vulkan sports supports, Neen female incontinence products and Mobilis mail-order brands.

Mobilis, which makes products such as knee, back and elbow supports for sportsmen and women has retained Powell for the past three years.

The agency’s brief will include a number of database initiatives to improve the brands’ consumer data to drive sales.

‘This is an integrated campaign that goes beyond press relations,’ said Powell director Jim Rothnie.

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