Environment PR grabs IDeA focus

The Improvement and Development Agency (IdeA) has launched an online tool developed specifically to help councils get environmental messages across to the media.

The Connecting with Communities module ‘Communicating Sustainable Development’ contains local authority case studies as well as best practice advice to councils on how to get the sustainability message across.

IDeA media relations executive Fiona Anderson said the module covers ways of dealing with the media but also the wider community.

The module was written by Grant Riches Associates and sits on the IDeA website under the section ‘Improving your Council/Connecting with Communities’.

For further information go to WWW.PRWEEK.COM

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