Anti drug-driving push in Scotland

The West of Scotland Road Safety Forum, a consortium of 12 local councils, is to launch its first major anti drug-driving campaign in September.

The campaign is aimed at encouraging people aged 17 to 25 and, in particular, clubbers, to dissuade drug abusers from driving.

The West of Scotland region covers 52 per cent of the Scottish population.

The Forum has appointed Dynamic Advertising Group (DAG) to run a broad marketing campaign with broadcast and print PR run by Dynamic PR.

‘It’s an issue that affects everybody so we are expecting a lot of interest,’ said DAG group MD Jan Deans.

The agency ran an anti drug-driving campaign in the North East of England last year after research revealed that 85 per cent of clubbers had drug-driven at some point.

DAG is searching for real-life examples to use as case studies.

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