NCGE, which launches in the autumn and is yet to announce a CEO, will promote entrepreneurship to students in higher education.
‘It is an exciting account because the aim of the Council is to promote long-term cultural change,’ said Therapy Communications co-founder and director Matthew Fletcher-Jones, who will lead the account. ‘A lot of students in the UK get a degree and then either follow a postgraduate course or get a job, but the Council wants students to also consider starting their own business as a viable option.’
Part of the brief will involve lobbying to improve the way universities and colleges of higher education provide support to students who are considering an entrepreneurial path.
The first phase will take in key stakeholder groups, explaining the aims of the Council, including careers advisers, university departments and small business groups during the summer. The second will be aimed at students from the end of September, when NCGE has launched.
A CEO and ‘national champion’ – a high-profile British entrepreneur to front the campaign – will be announced shortly.
NCGE is also in the process of appointing both a marketing and branding agency to work alongside its PR agency.