The roster brings together a raft of marketing and communications support under one roof for the first time. It includes strategic development and review work involving PR, internal communications, e-communications, communication audit work and brand analysis and development.
The roster will also include a range of interim staff contracts covering press office work, campaign management, speech writing, PR management and news and feature writing. Communications market research and monitoring and evaluation are also included.
The DWP has indicated that as many as 50 agencies may be seen in each specialist area during the tender process. Agencies are expected to be seen during October. The roster is expected to last for three years, but might be extended by one more.
This is the second roster the DWP has set up in the last year. Last summer it created a corporate communications roster to handle campaign work (PRWeek, 3 July, 2003). Its work includes campaigns to combat benefit fraud and ageism in the workplace.
The DWP’s age discrimination campaign was stepped up this week with events on the issue under the banner of Age Positive Week.
Events and PR included an age-diversity supplement in The Guardian, and featured an interview with Malcolm Wicks, Minister of State for Pensions.