First PR to scoop Cyprus account

The Cyprus Tourism Organisation (CTO) is on the verge of appointing First Public Relations to woo more UK visitors to the island.

The contract will see First PR promote southern Cyprus, which is Greek.

The UK accounts for 50 per cent of the 2.6 million tourists who visit the southern part of the island each year, according to the CTO’s London-based director Orestis Rossides.

The appointment was the result of an eight-way pitch after former incumbent Marketeer ended its three-year contract working on the account at the end of March.

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