Jeacock joined EADS this week as the company’s first UK head of comms and is to spearhead the campaign, which will also involve a public affairs drive and could include overtures to the City for a stock market listing in London.
Jeacock left QinetiQ, the privatised research arm of the Ministry of Defence, in February this year.
His role has since been taken over by ex-Mori head of marketing and communications Nicky Louth-Davis (PRWeek, 27 February).
Prior to joining QinetiQ in 2002, Jeacock spent a year heading investor relations and PR at start-up Open Capital and worked for EADS rival BAE Systems for 13 years before leaving his post of European director of comms in 2000.
EADS, which owns 47 per cent of the Eurofighter project, is split into Airbus, of which it owns 80 per cent, Military Transport Aircraft, Aeronautics, Space, and Defence Security Systems.
‘The name EADS does not spring to people’s minds, and if you asked the average man in the street he probably wouldn’t know who we were,’ said Jeacock.
The company is listed on several European markets, including Paris, and retains Merlin Financial Communications for corporate PR and Politics International for PA support.