Top 50 Tech Consultancies 2004: Tech consultancies

There are signs of growth for more than 40 per cent of the table. A third of those agencies listed are seeing tech fee income rise by more than 20 per cent.

TOP 50

Rank Company Fee income (pounds)

03 02 %

change

1 Lewis Communications 5,534,339 5,486,466 1

2 Write Image 3,680,775 3,213,276 15

3 Bite Communications* 3,054,924 3,704,016 -18

4 Citigate1 2,957,258 3,516,366 -16

5 Firefly Communications* 2,784,000 4,789,196 -42

6 Band & Brown Communications2 2,365,000 2,683,000 -12

7 Nelson Bostock Communications* 2,364,193 2,181,888 8

8 August.One Communications* 2,347,774 3,010,421 -22

9 Axicom* 1,994,836 2,605,852 -23

10 Brands2Life 1,946,965 1,305,657 49

11 Text 100 International* 1,896,042 1,761,166 8

12 Insight Marketing

and Communications 1,829,000 1,880,000 -3

13 The Red Consultancy* 1,622,546 1,201,827 35

14 Hotwire* 1,603,624 1,385,564 16

15 AD Communications* 1,588,231 1,506,091 5

16 Johnson King* 1,320,391 2,126,545 -38

17 The Whiteoaks Consultancy* 1,288,763 1,359,147 -5

18 The ITPR Group 1,284,842 881,489 46

19 Edelman*3 1,268,000 1,401,000 -9

20 Kaizo incorporating Beer Davies* 1,244,829 1,955,969 -36

21 Portfolio Group*4 1,232,329 1,766,884 -30

22 Rainier PR 1,208,914 1,073,612 13

23 Companycare Communications* 1,052,509 1,211,579 -13

24 Fox Parrack Hirsch 1,050,000 865,201 21

25 Spark Marketing Communications 965,378 886,414 9

26 Berkeley PR International 926,700 1,118,068 -17

27 Lighthouse PR 860,000 764,749 12

28 Roger Staton Associates* 824,408 973,580 -15

29 EML 812,433 966,382 -16

30 Pinnacle Marketing Communications 805,358 762,250 6

31 Cohesive Communications(5 769,611 754,082 2

32 Strategic Alliance International 755,555 1,123,153 -33

33 Kinross & Render* 652,079 306,593 113

34 Automotive PR 602,606 624,316 -3.5

35 College Hill Associates 601,197 761,612 -21

36 Houston Associates 513,855 468,526 10

37 Market Engineering 509,000 363,800 40

38 Chameleon PR* 468,473 511,519 -8

39 Four Communications 447,011 - -

40 Spreckley Partners 444,729 491,453 -10

41 The Hoffman Agency 388,000 - -

42 Neesham Public Relations 342,699 345,207 -1

43 Ruder Finn UK 322,814 443,221 -27

44 ICAS PR* 309,000 - -

45 PPS Group* 292,759 - -

46 Mulberry Marketing Communications 245,251 - -

47 Lexis Public Relations* 218,320 333,004 -34

48 Euro PR Group* 218,168 684,963 -68

49 Republic* 178,825 -

50 AS Biss & Co 174,283 -

Rank Company Total PR Staff % of Location

fee income fee

(pounds) 03 income

1 Lewis Communications 5,534,339 123 100 London

2 Write Image 4,628,874 113 80 London

3 Bite Communications* 3,991,424 56 77 London

4 Citigate1 19,715,053 253 15 London

5 Firefly Communications* 3,838,266 52 73 London

6 Band & Brown Communications2 4,731,287 66 51 London

7 Nelson Bostock

Communications* 4,022,728 52 59 London

8 August.One Communications* 4,603,478 67 51 London

9 Axicom* 1,994,836 20 100 London

10 Brands2Life 2,034,126 29 96 London

11 Text 100 International* 1,896,042 37 100 London

12 Insight Marketing

and Communications 1,829,000 36 100 Cheshire

13 The Red Consultancy* 7,996,486 112 20 London

14 Hotwire* 1,603,624 22 100 London

15 AD Communications* 1,588,231 16 100 Surrey

16 Johnson King* 1,320,391 20 100 London

17 The Whiteoaks Consultancy* 1,356,593 32 95 Surrey

18 The ITPR Group 1,284,842 20 100 Surrey

19 Edelman*3 10,935,349 103 12 London

20 Kaizo incorporating

Beer Davies* 2,821,800 41 44 London

21 Portfolio Group*4 3,782,954 56 33 London

22 Rainier PR 1,259,208 9 96 London

23 Companycare Communications* 1,415,924 22 74 Berkshire

24 Fox Parrack Hirsch 1,050,000 9 100 London

25 Spark Marketing

Communications 965,378 14 100 London

26 Berkeley PR International 1,007,283 20 92 Berkshire

27 Lighthouse PR 883,144 11 97 London

28 Roger Staton Associates* 824,408 13 100 Bucks

29 EML 812,433 13 100 Surrey

30 Pinnacle Marketing

Communications 805,358 8 100 Middlesex

31 Cohesive Communications(5 769,611 13 100 Chepstow

32 Strategic Alliance

International 755,555 13 100 Bucks

33 Kinross & Render* 1,471,410 23 45 London

34 Automotive PR 602,606 15 100 London

35 College Hill Associates 8,583,160 87 7 London

36 Houston Associates 579,480 10 89 London

37 Market Engineering 585,000 9 87 Oxon

38 Chameleon PR* 468,473 11 100 London

39 Four Communications 1,834,723 26 24 London

40 Spreckley Partners 1,270,655 18 35 London

41 The Hoffman Agency 388,000 7 100 Surrey

42 Neesham Public Relations 342,699 7 100 Berkshire

43 Ruder Finn UK 3,057,083 46 11 London

44 ICAS PR* 1,870,496 28 17 London

45 PPS Group* 3,659,845 37 8 London

46 Mulberry Marketing

Communications 490,502 11 50 London

47 Lexis Public Relations* 4,020,956 62 5 London

48 Euro PR Group* 776,595 13 28 London

49 Republic* 1,451,075 19 12 London

50 AS Biss & Co 1,813,277 25 10 London

All figures relate to year ended December 2003. Fee income = PR fees

plus mark up. *Denotes PRCA member.

1 Includes Citigate Dewe Rogerson, Citigate Communications, Citigate

Smarts, Citigate Northern Ireland, Citigate Financial Intelligence

2 Includes IJack

3 Includes Daniel J Edelman, First&42nd

4 Includes Portfolio Communications, Portfolio Metrica, Metrica

Research, The Answer and Clear

5 Used to trade as Multimedia PRM

Sarbanes-Oxley Act

- Once again, PR companies owned by Omnicom, Interpublic, WPP, Grey, Havas and Publicis have not entered the league tables. Companies affected include: Brodeur Worldwide, Cohn & Wolfe, Porter Novelli, Fleishman-Hillard, Grayling Group, GCI/APCO, Hill & Knowlton, Manning Selvage & Lee, Ogilvy PR Worldwide, The Shire Health Group and Weber Shandwick

Tech fee incomes

- Kinross & Render more than doubled its tech fee income over the year

- Brands2Life grew its tech fee income by 49 per cent

- Firefly Communications faced a tougher year with a 42 per cent drop in tech fee income.

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