Brands2Life co-founder Giles Fraser said Cartwright would be the first of several planned board director hires. He will be responsible for developing the firm’s ‘big-brand’ business.
Cartwright – who was Bite’s second most senior director after MD Sheryl Seitz until last summer – left the agency three months ago.
As founder and director of Bite’s corporate practice, Cartwright worked on several high-profile technology brands, including Atari and Toshiba, as well as BBC Ventures and Deutsche Post.
Fraser said Cartwright’s responsibilities would also involve working with European partner agencies Rumeur Publique and Trimedia.