Meyer will step away from Interpublic’s flagship PR brand by the end of the summer to become partner and managing director of a Dusseldorf-based independent advertising and PR agency with a staff of 30.
He denied the move was prompted by Polansky’s promotion, or the recent appointment of Tim Sutton as European chairman of IPG’s Constituency Management Group (CMG) that includes WS (PRWeek, 23 January).
Sutton’s brief has now expanded to include chairing WS in Europe.
‘Polansky is still settling in but, as all the markets report into him, there are areas of responsibility that I have been handling that he now takes on,’ said Meyer.
He added that after so long at WS, the long-term direction of his career was a bigger influence on his decision than the appointments.
At 45 years of age, Meyer said he would prefer to work closer to his home in Bonn. He declined to name his new employer.