The firm, whose UK headquarters are in Sheffield, is using Nexus Communications to target groups ranging from surgeons to NHS decision-makers with a swathe of PR activity.
B Braun makes and supplies medical equipment ranging from surgical instruments and orthopaedic devices to intravenous apparatus, in addition to products and services for outpatient care.
Nexus CEO Jim Horsley said: ‘Although its products can be found throughout UK hospitals, there is work to be done to educate key audiences on the role played by B Braun.’
Nexus is planning to fly healthcare trade journalists to Germany as part of the campaign, which will also aim to promote the adoption of single-use surgical instruments to minimise vCJD infection risk during hospital operations.
B Braun was formerly promoted in the UK by Sheffield-based Paradigm PR, the agency that became part of marcoms outfit Dig for Fire almost a year ago.
Its business areas include B Braun Hospital Care, B Braun Aesculap (products and services for use in operating theatres) and B Braun OPM (OutPatient Medicine).