Kenwood aims for youth market

Kitchen appliance maker Kenwood has launched a campaign to attract younger and more style-conscious consumers after the redesign of its flagship Kenwood Chef brand earlier this year.

It has appointed Clarion Communications to its consumer and trade PR account following a pitch that included incumbent Splash Communications.

Women’s magazines remain central to the campaign, but Clarion MD Gary Freemantle said the initiative was aimed at a younger audience: ‘We will target the more stylish magazines – the likes of Wallpaper and Elle – in which you would not expect Kenwood to appear.’

Kenwood will also link up with celebrities and style-oriented brands from food-related categories to extend its coverage.

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