NDCS prepares ‘Glam’ offensive

The National Deaf Children’s Society (NDCS) is poised to launch a PR offensive on trade sector magazines in a bid to raise awareness of its ‘Glam and Sparkle Day’ fundraising campaign.

Part of NDCS’s Diamond Fundraising Appeal, the campaign is asking firms in every industry in Britain to ‘ditch their dull work outfits for a good cause’ and dress up in glamorous outfits for a day.

Each employee that takes part in the campaign, which runs until the NDCS’s 60th anniversary on 15 December, will be asked to donate £1 to the charity.

Accountancy, catering, cosmetics and nursing press are among the trade media being targeted.

‘PR people are very glamorous so they probably don’t need to take part – but they can always send us £1 anyway,’ said NDCS public relations manager Sarah Brown.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.